New Holland is a global brand of agricultural machinery produced by CNH Industrial. New Holland agricultural products include tractors, combine harvesters, balers, forage harvesters, self-propelled sprayers, haying tools, seeding equipment, hobby tractors, utility vehicles and implements, and grape harvesters.

The original New Holland Machine Company was founded in 1895 in New Holland, Pennsylvania. In 1999, New Holland became a brand of CNH Global, which was majority-owned by Fiat Industrial. On 29 September 2013, CNH Global and Fiat Industrial were merged into CNH Industrial, a company incorporated in the Netherlands.

New Holland equipment is manufactured all around the world; the current administrative headquarters are in Turin, Italy, with New Holland, Pennsylvania serving as the brand's headquarters for North America and home of the largest hay tools production facility in the world. With 18 plants spread globally, as well as six joint ventures in the Americas, Asia, and Middle East, the corporation is present in 170 countries worldwide.

In recent years, the firm has received several awards for its products, designs, and innovative features. Recently, New Holland presented the NH2, a hydrogen-powered tractor farmers can refill generating energy from renewable sources. New Holland also owns trademarks for specific innovation on its products such as ABS Super Steer system, Opti Fan System, Intellifill system, and others.

New Holland celebrates 125 years of innovation and supporting farmers around the world, started when Abe Zimmerman opened his first repair shop in Pennsylvania.